A Century of Silvertone ~ 1940s

We're Working On It!
Look for more updates as this anniversary year progresses.

Spring Summer 1940 Catalog Cover
  • 78s still rule the turntable in 1940, and Sears still sells wind-up strictly acoustic players in addition to some new electrically amplified models, as well as neat innovations like this turntable that plays through your radio.

  • Radio has become the conduit for news, information and entertainment in 1940, with new portable models now popular.

  • The first Silvertone guitars have arrived in 1940, but there's still plenty of other guitars offered without the Silvertone name.