The Space Dot logo was sometimes applied to
Silvertone-branded electronics, so I guess you could call these guitars
Silvertones... they just don't have the charm, the cool, geez.. even the
effort by the catalog team. They stopped calling the instruments by the
brand name Silvertone years before, whereas before, it was a matter of pride.
Well, the times changed and and so did Sears.
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The 1294 had no real predecessor, it just appeared
in the Fall/Winter 1970 catalog along with an entire family of 'Space Dot'
logo'd instruments. The Silvertone brand had been put on a shelf, but the
Harmony-made guitars continued on, and the 1294 took over as lowball-priced
guitar. The position markers (all four of 'em!) were painted on, as was
the Space Dot... no money to spare even for a metallic sticker. The closest
family member the 1294 had was the dual-identity 1200, that had lived its brief
life as a block-logo'd Silvertone and a Space Dot.
Introduced:
Fall/Winter 1970 at $17.95
as the 57A1294L
Retired:
Last catalog appearance
F/W 1973
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