The Harmony-built 'Bobkat'-based
1477 had quite a run in the mid-60s, feeding off the Beatles-fueled rock and roll mania of the times, these guitars sold and sold and sold, adding a whammy bar in 1966, and finishing up its run in 1968 with a choice of finishes and some slightly different knobs. Two 'foil' DeArmond pickups, straightforward controls, and a "fancy contoured body" made this guitar the one to beat. Its reign was only ended by the Japanese invasion of late '68.
Spring/Summer 1964 at $54.95
Whammy added in 1966
Retired: Spring/Summer 1968 at $62.95 as the 14772 (red) and the 14773 (yellow)
The most popular solid-body that Sears ever sold was this gem from
Harmony. Other 'Bobkat'-based guitars did OK, but none beat the 1477 for
strength of sales as well ubiquity on today's market. It's a great little
guitar, with just what you wanted in a starter axe. No wonder we see so many
Click for Sears catalog listings.